July 25, 2004

By: Shana Willox
Website: http://www.1st-in-toys.com

Bandai America Incorporated’s Superior Defender or 'SD' toyline proves to be the next big thing in robots

On the heels of a very successful debut year, Bandai America Incorporated’s Superior Defender or 'SD' toyline proves to be the 'next big thing in robots' at Toy Fair 2004. SD action figures flew off the store shelves as soon as they were stocked last year.

The 2004 toyline showcased at Toy Fair promises to continue to represent all the unique characters from the SD universe, with action figures, vehicles, playsets and snap-together action figures of various skill levels, in addition to a new mega-size walking figure.

SD is an intergalactic adventure of incredible proportions, featuring a variety of vertically challenged robots from three different worlds. Known as the Mobile, Knight and Musha Defenders, the pint-sized heroes join together to fight an enemy with a Napoleon complex of its own, the dreaded Dark Axis. With a hit 3-D animated TV show based on the property, entitled SD: Gundam Force, on Cartoon Network, SD is only increasing in popularity with fans across the country.

They may be small in size, but the big success of these spunky heroes at retail proves they pack a lot of punch, said Bill Beebe, senior vice president of sales and marketing for Bandai America. Since SD’s debut in the U.S. last year, these figures have garnered a growing crossover audience of kids who watch the show and collectors familiar with the Japanese version of the property. We are pleased to bring loyal fans a growing SD toy lineup to meet the demand.

Faithfully representing all the characters and environments from the world of SD, Bandai America’s toyline consists of 1.5-inch figures and snap together action figures, as well as new products never before produced, including 5-inch action figures, vehicles and playsets. New to the toy lineup in 2004 is the battery-operated mega size charging defender, a 9-inch motorized walking figure that includes lights and sounds and can transform from walking mode to transport mode.

In addition, a series of snap together action figures are available for varying skill levels. These kits are similar in concept to Bandai America’s popular Gundam line, which revolutionized the model kit industry when it was introduced in the United States five years ago.

With an ever-increasing fan base, a hit show airing five times a week on Cartoon Network, and a number of exciting contests and promotional activities planned, SD is a force to be reckoned with in 2004.

About The Author:

Shana Willox is a successful author and regular contributor to http://www.1st-in-toys.com.  Find fun kids educational toys and children’s wooden toys you enjoyed as a child.