The Batman Interactive Toys

Warner Bros. Consumer Products announced today that it has partnered with its master toy licensee, Mattel, Inc., and VEIL Interactive Technologies to merge action figure and vehicle play with interactive television to create the next generation of entertainment.

The technology, exclusive to WBCP and Mattel for 2004, represents the first time a toy line will use the technology to enhance both the toy and TV experience.

VEIL technology transmits encoded digital data - in the form of graphics, storyline components, gadgets and other features - directly from the recently announced 'The Batman' animated series.

The encoded data, captured exclusively by Mattel's new line of Batwave children's toys based on the series, unlocks new capabilities in the toys and provides more information about the show and its characters.

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Warren Wood is a successful author and regular contributor to http://www.1st-in-toys.com. Find fun kids educational toys and children’s wooden toys you enjoyed as a child.