July 24, 2004

By: Don McGilverey
Website: http://www.1st-in-toys.com

Wild Republic introduces yet other wildly unique line - plush magnetic animals

Wild Republic introduces yet other wildly unique line - Wild Clingers - 7 inch plush magnetic animals. Inspired by their ever-popular line of 17 inch hanging plush, Wild Clingers combines the fun of magnets to this popular format to create a great new product.

These 7inch animals come with very strong magnets in their hands and feet and can be fun to stick to most metal surfaces including school lockers and metal-beamed ceilings, hold up messages on refrigerators, hang from doorknobs or even backpacks or use as wristbands. The line includes over 30 irresistible animal and aquatic designs.

Wild Clingers is inspired from our best selling line of hanging plush monkeys which continue to be a big seller in both specialty and mass-market retail channels around the world, said Manjit Dhillon, Marketing Manager of Wild Republic.

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Since introducing Wild Clingers in January this year, Wild Republic has received very positive feedback. Retailers who picked up the product earlier this year are reporting strong sales; some even selling out and placing several reorders, says Dhillon. The product is proving to be very popular with kids/teenage segment. We couldnt be happier with the initial feedback and are working on expanding the line with additional species.

Wild Clingers are made from extremely high quality soft fabric and are available at a very attractive retail price.

As for merchandising options, the company offers two attractive merchandising displays - both visually communicating the products attributes.

*Called the Chain Display, this freestanding floor display holds 210 Wild Clingers. Product hangs from metal chains on the upper portion of the display and a basket at the bottom holds additional pieces.

About The Author:

Don McGilverey is a successful author and regular contributor to http://www.1st-in-toys.com.  Find fun kids educational toys and children’s wooden toys you enjoyed as a child.