July 23, 2004

By: Leila Pellucci
Website: http://www.1st-in-toys.com

Bratz Fashion Dolls Become the #1 Best Selling Toy in the United Kingdom!

MGA Entertainment announced that its Bratz fashion dolls have become the Number One selling toy overall in the United Kingdom during April 2004, with sales up a whopping 159% YTD. In addition, LIL’ BRATZ became the clear Number One selling mini doll in the UK as well. BRATZ products are distributed by Vivid Imaginations in the UK, which is now the Number Two toy company there.

When the BRATZ Fall 2004 line is introduced, we expect an even greater increase in market share in the UK and other parts of the world, this despite aggressive efforts by the competition, said Isaac Larian, CEO of MGA Entertainment. Kids today want innovative and exciting products and we are giving that to them. That’s what the Toy Industry needs…not scandals and hype, he added. Nick Austin, CEO of Vivid Imaginations said, We are poised to take the Number One position this fall given current market trends

MGA Entertainment, a consumer entertainment products company with headquarters near Los Angeles, California, manufactures innovative lines of proprietary and licensed products, ranging from fashion and mini dolls to radio-controlled vehicles. BRATZ was introduced in June 2001, and has since become one of the world’s premiere toy lines and girls lifestyle brands. The brand is also noted for having won Family Fun magazine’s Toy of the Year Award three years in a row. With over 200 licensees worldwide, Bratz™ brings together innovative companies and cutting-edge fashion styles to create exciting, new products in apparel, footwear, and fashion accessories. The first BRATZ Direct-to-Video feature: BRATZ The Video! Starrin’ & Stylin’ will be released this August.

About The Author:

Leila Pellucci is a successful author and regular contributor to http://www.1st-in-toys.com.  Find fun kids educational toys and childrens wooden toys you enjoyed as a child.