July 23, 2004

By: Leila Pellucci
Website: http://www.1st-in-toys.com

New York City Gets Ready for Dinos, Titans, Strawberries and More as Bandai America Incorporated Unveils Its Lineup for 2004

Bandai America Incorporated, a subsidiary of the third largest toy company in the world, Bandai Co. Ltd, unveils its hot new toy line-up this weekend at the 2004 American International Toy Fair in New York City. Kids will have no problem finding their favorite new toy in the company’s 13 huge brands of beloved and soon to be classic toys. With a complete collection of products from top-selling brands such as Power Rangers and Strawberry Shortcake; the introduction of a stylish, new girls’ line, T*Neez; master toy licenses for exciting new television properties like Astro Boy and Teen Titans as well as film property, Thunderbirds; and its entry into the popular collectible games category, Bandai America will take New York by storm this Sunday.

We know kids. I can’t think of a better way to come to this year’s Toy Fair than by bringing them the most innovative Bandai creations to date. We stay a step ahead in this business by launching new properties, continuing our expansion of product with existing brands and entering new categories in 2004, said Bill Beebe, senior vice president of sales and marketing, Bandai America Inc. Boys and girls of all ages will find a line-up from favorites Power Rangers, Strawberry Shortcake, SD and Gundam, as well as the launch of the hip, fashionable T*Neez toyline and the fantastic Teen Titans line. Consumers will see Bandai America’s debut of cool, new licensed properties, including the classic character Astro Boy, and our new entry into the popular collectible card gaming arena.

About The Author:

Leila Pellucci is a successful author and regular contributor to http://www.1st-in-toys.com.  Find fun kids educational toys and childrens wooden toys you enjoyed as a child.