January 26, 2004

By: Ushi Boor
Website: http://www.1st-in-toys.com

Ralph Giuffre the Senior Marketing Executive for Interactive Entertainment Computer Software

Ralph Giuffre brings more than 28 years of award-winning marketing, sales, licensing and business development experience to his role as senior vice president of marketing at Wild Planet Toys. He has spent the past 20 years of his career as the senior marketing executive for several leading brands of interactive entertainment computer software, video games, and on-line games, namely: Atari, Activision, Electronic Arts, Walt Disney Computer Software, Time Warner Interactive, Accolade, Humongous Entertainment and Sierra On-Line.

Since early 1982, Ralph and his teams have been responsible for the branding, positioning, packaging, advertising, PR, promoting, merchandising, and licensing of more than 400 products. In addition to marketing these products, Ralph has been involved in the creation and development of best-selling brand franchises with a variety of celebrities, including Michael Jordan, Larry Byrd, General Chuck Yeager, The Blue Angels, John Madden, Bruce Jenner, Al Michaels and Jack Nicklaus. He also identified and negotiated the interactive rights for several movie and television properties, most notably Ghostbusters and Nickelodeon’s Blue’s Clues.

Many of Ralph’s marketing campaigns included industry firsts, such as an in-pack rub-&-win game card promotion; sponsorship of the IMSA Nissan Racing Team; innovative, full-size, stand-up displays of Yeager and Jordan; the effective use of a 12-city mall tour for the launch of Disney’s Children’s Software and the creation of the Capcom videogame, Videocade, at Disneyland.

Ralph’s successes also include the licensing of Humongous Entertainment’s entire family brand of children’s software characters – Putt-Putt, Freddi Fish, Pajama Sam and SPY Fox – to 10 licensees who created and sold products ranging from books, plush, educational toys, action figures, puzzles, handheld games and more.

Among Ralph’s credits is a prestigious CLIO Award for packaging, a POPAI Award for Innovation in Merchandising and an ADDY Award for Best Consumer Newsletter/Magazine.

About The Author:

Ushi Boor is a successful author and regular contributor to http://www.1st-in-toys.com.  Find all the toys you wish you had as a kid. Fun and educational toys found here.