January 24, 2004

By: Alex Gore
Website: http://www.1st-in-toys.com

Wild Planet Toys Announces Licensing Agreement with Nickelodeon® for SpongeBob SquarePants™ Role-Play Toys

Wild Planet Toys announced today that it signed a licensing agreement with Nickelodeon, the number-one entertainment brand for kids, to produce role-play toys based on the popular character SpongeBob SquarePants. This first of its kind agreement for Wild Planet will include role-play toys for the North American market with the first four products to be released in Fall 2004.

“Wild Planet is excited and proud to partner with Nickelodeon for our first licensed products,” says Ralph V. Giuffre, senior vice president of marketing for Wild Planet. “As the premiere kids entertainment brand, Nick shares our values and knows how to balance kid-appeal with parent approval. SpongeBob is an upbeat, positive, imaginative character that kids and adults adore. He’s a perfect fit for Wild Planet.”

"We're thrilled that SpongeBob was chosen to be Wild Planet's first product line based on an entertainment license,” says Jim Davey, vice president of toys and marketing for Nick Consumer Products. “Kids tell us constantly that they want to be part of SpongeBob's world and now there's a great line of role-play toys to help them create that experience."

By combining Nickelodeon’s beloved SpongeBob character with engaging proven play patterns, Wild Planet adds the following four toys to its role-play repertoire: Krabby Patty Station™, The Krusty Krab Cash Register™, SpongeBob Sea Talkies™, and Bikini Bottom Binocs™.

Also see: Barbie Dolls

About The Author:

Alex Gore is a successful author and regular contributor to http://www.1st-in-toys.com.  Find all the toys you wish you had as a kid. Fun and educational toys found here.