LAMAZE® Extends its Award-Winning Line to Include Play Gyms and Mobiles

The Lamaze Infant Development System, which has built its reputation in educational and developmental toys, applies its tradition of developmental excellence to other infant product categories this year. The new Lamaze mobile and Lamaze play gym collections offer expanded sales opportunities for retailers by translating the same quality and trusted Lamaze name known in the toy aisle into other areas of their stores.

Debuting for Q4 2003 is an expanded collection of mobiles and play gyms sure to delight moms and boost specialty retail sales.

Mobile Magic by Lamaze!

Extend all the developmental benefits and fun of Lamaze toys into the nursery with the all-new Lamaze Mobile Collection. The Lamaze Mobile Collection reaches babies at the earliest point in development and introduces them to Lamaze's signature developmental benefits that inspire babies to explore and discover.

Shine on Me Musical Mobile: brighten up the nursery with this cheerful mobile! Mobile attaches to the crib and features a large sun face with soft rays and adorable bug, butterfly and bird characters, which are angled to smile down at baby. The characters spin as the arms rotate for maximum visual stimulation. The Shine on Me Musical Mobile is the only mobile on the market that features three different music styles to fit the three key infant activities: Jumping Jazz for play time, Latin Lullaby for sleepy time and Classical for cozy time. Plus, it even features a remote control so caregivers can start and stop the mobile without disturbing baby!

Jungle Friends Changing Table Mobile: keep baby entertained and stimulated while he's being changed with this innovative mobile. The adorable jungle-themed characters, including a lion, monkey, and giraffe are angled to smile down at baby and move up and down to music! Clamps onto changing table or crib rails…and it can even be used with portable cribs to take a piece of home wherever baby goes!

Drop & Pop Activity Gyms

Expand baby's world with this innovative collection of Lamaze Activity Gyms. Introducing three new gyms, each offers different developmental features for baby and competitive price points for parents and gift-givers. Each gym also features signature Lamaze play patterns, hanging toys, sound elements, peek-a-boo flaps, and tactile features to stimulate infant development and further extend play and developmental benefits in this category. The patented Drop & Pop design allows the gym to unfold quickly for instant play and fold back up, with the play surface on the inside, keeping baby's play surface clean!

Gentle Vibrations Gym: From Lamaze, the experts in developmental play, comes this premium activity gym that adds an exciting new dimension to the activity gym category-vibration! The colorful, extra-thick mat of the Gentle Vibrations Gym calms and comforts baby with soothing vibration. This adorable water-themed activity gym is shaped like a turtle, with plush turtle head and feet, and offers 20 developmental features and activities. The plush star character even plays Twinkle, Twinkle Little Star!

2-in-1 Gym: This activity gym offers a completely unique-to-the-market, 2-in-1 reversible playmat. An innovative, one of a kind design that offers better play value and increased product longevity. The distinctive playmat has a high-contrast black, white and red side designed to stimulate newborns up to 3 months and encourage early development. For infants 3 months and beyond, the 2-in-1 Gym playmat offers a brightly patterned, multi-colored side to capture baby's attention and boost gross motor development. Includes 13 developmental features and activities.

Take Along Gym: Pet-themed portable mini activity gym features 10 developmental features and activities at a great gift price point. The Take Along Gym incorporates several sensory elements, including corduroy and satin textures, to stimulate and entertain baby. Outside pocket offers convenient toy storage for fun on the go!

Also see: christmas kids toys

About The Author:

Stan Russ is a successful author and regular contributor to http://www.1st-in-toys.com. Find all the toys you wish you had as a kid. Fun and educational toys found here.

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LAMAZE® Extends its Award-Winning Line to Include Play Gyms and Mobiles