January 21, 2004

By: Britt Halle
Website: http://www.1st-in-toys.com

Hasbro Selects Thinque Systems' Merchandising Sales Portfolio Solution

Hasbro, a worldwide leader in the design, manufacture and marketing of Children's and Family Entertainment, has chosen to implement Thinque Systems' Merchandising Sales Portfolio software throughout their Retail Merchandising Organization. We expect Merchandising Sales Portfolio to play a key role in ensuring successful and profitable field management execution, comments Roy Brunson, Director of RMO.

Hasbro will be outfitting their field merchandising representatives with Merchandising Sales Portfolio to collect more accurate and actionable store level information while dramatically improving field management. By capturing actionable data, Merchandising Sales Portfolio provides the ability to replenish individual store stock to its optimal level, resulting in increased customer satisfaction, notes Al Frank, President and CEO of Thinque Systems.

Specifically, the IVR component of Merchandising Sales Portfolio will provide powerful functionality for the merchandisers to report critical POS data from the retailer back to management, communicating agreed-upon promotions and measuring results. Our objective is to provide our customers the right technology to help them improve their business. Using our client/server solution with the convenience of touch-tone data entry, Hasbro will ensure more control over merchandisers' daily performance and improve retail sales and profits, comments Bridget Karlin, Chairman of the Board and Co-Founder of Thinque Systems.

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About The Author:

Britt Halle is a successful author and regular contributor to http://www.1st-in-toys.com.  Find all the toys you wish you had as a kid. Fun and educational toys found here.