January 21, 2004
By: Britt Halle
Website: http://www.1st-in-toys.com
Studio Recognized for Web Games and Innovative Design
Templar Studios, LLC has been honored with three awards from the prestigious AXIEM Awards competition. Templar received two awards for its work with LEGO® matanui received a Copper Award for Web Animation and was honored with a Silver Award for Games Website. Templar’s own site, received a Copper Award for Self Promotion Website. Peter Mack, Templar’s president and general manager, made the announcement.
The AXIEM AWARDS is an international competition that recognizes Absolute eXcellence In Electronic Media. A complete list of the 2002 winners is available at www.axiemawards.com. The COPPER AXIEM
is the top honor and was given to only 7% of the 1400 entrants this year.
This is the fourth award Templar has received for BIONICLE™ Mata Nui, an online adventure game produced for LEGO. The innovative site was designed to introduce visitors to the exciting product line from the LEGO Company. The Flash site has generated a loyal following and regularly receives more than 600,000 visitors per month. After its release in the summer of 2001, BIONICLE quickly became one of the top-selling toys of the year.
With LEGO Studios, children ages 8-16 can bring the imaginative adventures in their LEGO worlds to life. The set includes a PC movie camera, editing software, and an assortment of LEGO props and unique elements. Templar designed and produced the Backlot game to showcase this exciting new toy to kids and parents. Players explore a simulated movie studio where they can get a job, learn about filmmaking, and find clues to help solve a mystery. The 3D game is delivered via the Web using Shockwave 8.5, which includes a groundbreaking 3D engine. The game play has achieved near-console quality and has become and extremely popular part of LEGO.com.
According to Mack, Both the Bionicle and Backlot games have proved extremely popular for LEGO and have undoubtedly helped to expose consumers to these incredible product lines. We are very pleased with the additional recognition of these awards and we are already working on additional games for LEGO.com.
LEGO Company, a privately held firm based in Billund, Denmark, is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: Only the best is good enough.
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About
The Author:
Britt Halle is a successful author and regular contributor to http://www.1st-in-toys.com.
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