January 20, 2004

By: Ross Mak
Website: http://www.1st-in-toys.com

VIVENDI UNIVERSAL GAMES Announces Four New Adventure-Filled Fisher-Price® Software are Titles For 2003

Vivendi Universal Games today announced four new titles for boys featuring Fisher-Price's® Rescue Heroes™ characters and Imaginext™ adventure themes. Demonstrating the power of teamwork, combined with important life lessons, are two action-packed Rescue Heroes titles -- Rescue Heroes™ Billy Blazes™, debuting on the Game Boy® Advance video game system, and Rescue Heroes™ Mission Select CD-ROM. Based on the popular Imaginext playset system, the Imaginext™ Pirate Raider and Imaginext™ Battle Castle CD-ROM games will encourage creative thinking by allowing boys to invent their own unique adventures. Developed by Knowledge Adventure, the Rescue Heroes titles and Imaginext™ Pirate Raider will ship in the Summer of 2003 and Imaginext™ Battle Castle will be released in the Fall of 2003.

As one of the top ten most recognized brands in the world, Fisher-Price® is known for innovative products that stimulate and motivate children in a positive fashion, said Ed Zobrist, vice president of marketing for VU Games. We extend that brand value to the interactive platform with our new Fisher-Price® software titles that will give kids the opportunity to identify and appreciate heroes, as well as enjoy action-oriented game play in an age-appropriate manner.

We're excited to be able to offer Rescue Heroes and Imaginext software that is tailored specifically for a preschool audience, said Caren Shalek, Vice President of Licensing at Fisher-Price. These two brands have already entertained children's imaginations through the toys and it's rewarding to see how VU Games has expanded the play into the interactive arena with such engaging software titles.

About The Author:

Ross Mak is a successful author and regular contributor to http://www.1st-in-toys.com.  Find all the toys you wish you had as a kid. Fun and educational toys found here.